A beginner’s guide to understanding net promoter score.

There are a ton of NPS guides out there, but this one packs a ton of information into an afternoon’s reading. Here’s a few things you’ll learn:

  • Net Promoter Score best practices
  • Word versus number-based scales
  • Why use a 0-to-10 Scale?
  • The Consistency Principle
  • Engaging promoters
  • Understanding your passives
  • How to delight your detractors

This guide contains everything you need to know to get your first Net Promoter Score campaign off the ground. We’ll cover basics and definitions, explain supporting research and run through some tips and best practices.

Simply, fill out the form, and we’ll email you this guide!