Making a profit and keeping leads’ attention has become a constant effort in the business world. It seems like we aren’t fighting to attract new leads, but we are scrambling to keep the existing ones, and this is a never-ending cycle. Over the time, the customers’ interest in your business will go down, but there are still some strategies that you can utilize to reel them back in. The ability to track leads and to keep them engaged with your brand will not only benefit you as a business owner, but it will make your clients feel more connected with the services and products you provide. So, here is what you can do.
In the past, marketers and companies were able to cookie site visitors’ browsers and any potential customers who decided not to fill out the web form, or purchase a product was a lost cause. But now times have changed, and people discovered Facebook ads, and you can automatically show ads for the abandoned product or incomplete from on the prospect on Facebook. But, you can add Facebook marketing pixel to your Trust Fuel account. In this case, you will be able to target a specific audience, and it’s not only designed for new leads, but for customers who also made a purchase, cart abandonment and upsells and cross-sells later.
A significant number of potential customers who enter your sales funnel aren’t ready to make a purchase and may not be for some time. Due to a protracted nature of sales cycle, many leads will eventually drop off, and you will end up in a long list of disengaged leads. But, with our software, Trust Fuel, you can launch lead re-engagement campaign that automatically detects the cold leads and re-engages them again through a series of personalized and attractive emails. We offer advanced options; for example, you can see when a contact hasn’t visited your page, purchased from you, clicked on your content for a specified period of time. This can help you target them again and connect them with your brand successfully.